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Datenschutzerklärung

 

Privacy Policy

This privacy policy informs you about the type, scope, and purpose of the processing of personal data (hereinafter referred to as "data") within our services and within our online presence and the associated websites, functions, and content as well as external online presences, such as our social media profiles (hereinafter collectively referred to as "online offer"). With regard to the terms used, such as "processing" or "controller," we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).

Controller

Animus Medicus GmbH - Owner: Wichard Lüdje

Richard-Wagner.Str. 5

93055 Regensburg

Types of Data Processed

  • Inventory data (e.g., personal master data, names, or addresses).
  • Contact data (e.g., email, phone numbers).
  • Content data (e.g., text entries, photographs, videos).
  • Usage data (e.g., visited websites, interest in content, access times).
  • Meta/communication data (e.g., device information, IP addresses).

Categories of Data Subjects

Visitors and users of the online offer (hereinafter we refer to the data subjects collectively as "users").

Purpose of Processing

  • Provision of the online offer, its functions, and content.
  • Responding to contact requests and communication with users.
  • Security measures.
  • Reach measurement/marketing.

Used Terminology

"Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g., cookie), or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.

"Processing" means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means. The term is broad and covers practically any handling of data.

"Pseudonymization" means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

"Profiling" means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.

"Controller" means the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.

"Processor" means a natural or legal person, public authority, agency, or other body which processes personal data on behalf of the controller.

Relevant Legal Bases

In accordance with Article 13 GDPR, we inform you about the legal bases of our data processing. For users from the scope of the General Data Protection Regulation (GDPR), i.e., the EU and the EEA, the following applies if the legal basis is not mentioned in the privacy policy:

  • The legal basis for obtaining consent is Article 6(1)(a) and Article 7 GDPR;
  • The legal basis for processing for the performance of our services and carrying out contractual measures as well as responding to inquiries is Article 6(1)(b) GDPR;
  • The legal basis for processing for compliance with our legal obligations is Article 6(1)(c) GDPR;
  • In the event that vital interests of the data subject or another natural person make the processing of personal data necessary, Article 6(1)(d) GDPR serves as the legal basis.
  • The legal basis for the necessary processing for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller is Article 6(1)(e) GDPR.
  • The legal basis for processing to safeguard our legitimate interests is Article 6(1)(f) GDPR.
  • The processing of data for purposes other than those for which they were collected is determined by the provisions of Article 6(4) GDPR.
  • The processing of special categories of data (according to Article 9(1) GDPR) is determined by the provisions of Article 9(2) GDPR.

Security Measures

We take appropriate technical and organizational measures to ensure a level of security appropriate to the risk, in accordance with the legal requirements, taking into account the state of the art, the costs of implementation, and the nature, scope, context, and purposes of processing as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons.

The measures include ensuring the confidentiality, integrity, and availability of data by controlling physical access to the data, as well as access, input, transfer, ensuring availability, and separation of the data. Furthermore, we have established procedures to ensure the exercise of data subject rights, deletion of data, and response to data threats. We also consider the protection of personal data already during the development or selection of hardware, software, and procedures, in accordance with the principle of data protection through technology design and through data protection-friendly default settings.

Cooperation with Processors, Joint Controllers, and Third Parties

If we disclose data to other persons and companies (processors, joint controllers, or third parties) in the course of our processing, transmit it to them, or otherwise grant them access to the data, this is done only on the basis of a legal permission (e.g., if a transmission of the data to third parties, such as payment service providers, is necessary for the performance of the contract), users have consented, a legal obligation provides for this, or on the basis of our legitimate interests (e.g., when using agents, web hosts, etc.).

If we disclose, transmit, or otherwise grant access to data to other companies in our group, this is done primarily for administrative purposes as a legitimate interest and, furthermore, on a basis compliant with legal requirements.

Transfers to Third Countries

If we process data in a third country (i.e., outside the European Union (EU), the European Economic Area (EEA), or the Swiss Confederation) or if this occurs in the context of the use of third-party services or disclosure, or transmission of data to other persons or companies, this is done only if it is necessary for the fulfillment of our (pre)contractual obligations, on the basis of your consent, due to a legal obligation, or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or allow the data to be processed in a third country only if the special requirements of Article 44 et seq. GDPR are met. This means that the processing is carried out, for example, on the basis of special guarantees, such as the officially recognized determination of a level of data protection corresponding to the EU (e.g., for the USA through the "Privacy Shield") or compliance with officially recognized special contractual obligations.

Rights of Data Subjects

You have the right to request confirmation as to whether data concerning you are being processed and to obtain information about these data, as well as further information and a copy of the data in accordance with legal requirements.

You have the right, in accordance with legal requirements, to request the completion of the data concerning you or the correction of incorrect data concerning you.

In accordance with legal requirements, you have the right to request that data concerning you be deleted without delay, or alternatively, in accordance with legal requirements, to request a restriction of the processing of the data.

You have the right to request that the data concerning you that you have provided to us be received and to request their transmission to other controllers in accordance with legal requirements.

You also have the right, in accordance with legal requirements, to lodge a complaint with the competent supervisory authority.

Right of Withdrawal

You have the right to withdraw consent granted with effect for the future.

Right to Object

You can object to the future processing of data concerning you at any time in accordance with legal requirements. The objection can be made in particular against processing for direct marketing purposes.

Cookies and Right to Object to Direct Marketing

"Cookies" are small files that are stored on users' computers. Various information can be stored within the cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after their visit within an online offer. Temporary cookies, or "session cookies" or "transient cookies," are cookies that are deleted after a user leaves an online offer and closes their browser. In such a cookie, for example, the content of a shopping cart in an online shop or a login status can be stored. "Permanent" or "persistent" cookies are cookies that remain stored even after the browser is closed. For example, the login status can be stored if users visit it after several days. Likewise, users' interests can be stored in such a cookie, which is used for reach measurement or marketing purposes. "Third-party cookies" are cookies that are offered by providers other than the controller who operates the online offer (otherwise, if it is only their cookies, they are referred to as "first-party cookies").

We can use temporary and permanent cookies and clarify this in the context of our privacy policy.

If users do not want cookies to be stored on their computer, they are asked to disable the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.

A general objection to the use of cookies used for online marketing purposes can be declared for a variety of services, especially in the case of tracking, via the US-American site http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/. Furthermore, the storage of cookies can be achieved by switching them off in the settings of the browser. Please note that then not all functions of this online offer may be used.

Deletion of Data

The data processed by us will be deleted in accordance with legal requirements or their processing restricted. Unless expressly stated in this privacy policy, the data stored by us will be deleted as soon as they are no longer required for their purpose and the deletion does not conflict with any statutory retention obligations.

If the data are not deleted because they are required for other and legally permissible purposes, their processing will be restricted. This means that the data are blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons.

Changes and Updates to the Privacy Policy

We ask you to regularly inform yourself about the content of our privacy policy. We adapt the privacy policy as soon as the changes in the data processing carried out by us make this necessary. We will inform you as soon as the changes require your cooperation (e.g., consent) or other individual notification.

Business-Related Processing

Additionally, we process

  • Contract data (e.g., contract subject, term, customer category).
  • Payment data (e.g., bank details, payment history)

from our customers, interested parties, and business partners for the purpose of providing contractual services, service, and customer care, marketing, advertising, and market research.

Order Processing in the Online Shop and Customer Account

We process the data of our customers in the context of the order processes in our online shop to enable them to select and order the chosen products and services, as well as their payment and delivery, or execution.

The processed data includes inventory data, communication data, contract data, and payment data, and the persons affected by the processing include our customers, interested parties, and other business partners. The processing is carried out for the purpose of providing contractual services in the context of the operation of an online shop, billing, delivery, and customer services. Here, we use session cookies for the storage of the shopping cart content and permanent cookies for the storage of the login status.

The processing is carried out to fulfill our services and carry out contractual measures (e.g., carrying out order processes) and to the extent required by law (e.g., legally required archiving of business transactions for commercial and tax purposes). The information marked as required is necessary for the conclusion and fulfillment of the contract. We disclose the data to third parties only in the context of delivery, payment, or in the context of legal permissions and obligations, as well as when this is based on our legitimate interests, which we inform you about in the context of this privacy policy (e.g., to legal and tax advisors, financial institutions, freight companies, and authorities).

Users can optionally create a user account, in particular to view their orders. In the context of registration, the required mandatory information is communicated to the users. The user accounts are not public and cannot be indexed by search engines. If users have terminated their user account, their data will be deleted with regard to the user account, subject to their retention being necessary for commercial or tax law reasons. Information in the customer account remains until its deletion with subsequent archiving in the case of a legal obligation or our legitimate interests (e.g., in the case of legal disputes). It is the responsibility of the users to back up their data before the end of the contract.

In the context of registration and renewed logins as well as the use of our online services, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as those of the users in protection against abuse and other unauthorized use. A transfer of this data to third parties does not take place unless it is necessary for the pursuit of our claims or there is a legal obligation to do so.

The deletion takes place after the expiry of statutory warranty and other contractual rights or obligations (e.g., payment claims or performance obligations from contracts with customers), whereby the necessity of the retention of the data is reviewed every three years; in the case of retention due to statutory archiving obligations, the deletion takes place after their expiry.

External Payment Service Providers

We use external payment service providers through whose platforms the users and we can carry out payment transactions (e.g., with a link to the privacy policy, Paypal (https://www.paypal.com/de/webapps/mpp/ua/privacy-full), Klarna (https://www.klarna.com/de/datenschutz/), Skrill (https://www.skrill.com/de/fusszeile/datenschutzrichtlinie/), Giropay (https://www.giropay.de/rechtliches/datenschutz-agb/), Visa (https://www.visa.de/datenschutz), Mastercard (https://www.mastercard.de/de-de/datenschutz.html), American Express (https://www.americanexpress.com/de/content/privacy-policy-statement.html)).

In the context of fulfilling contracts, we use the payment service providers on the basis of Article 6(1)(b) GDPR. In addition, we use external payment service providers on the basis of our legitimate interests in accordance with Article 6(1)(f) GDPR to offer our users effective and secure payment options.

The data processed by the payment service providers include inventory data, such as the name and address, bank data, such as account numbers or credit card numbers, passwords, TANs, and checksums as well as contract, sum, and recipient-related information. The information is required to carry out the transactions. The data entered is processed only by the payment service providers and stored with them. This means that we do not receive any account or credit card-related information but only information with confirmation or negative information of the payment. Under certain circumstances, the data may be transmitted by the payment service providers to credit agencies. This transmission aims to check identity and creditworthiness. For this, we refer to the general terms and conditions and the privacy policies of the payment service providers.

For the payment transactions, the terms and conditions and the privacy policies of the respective payment service providers apply, which are available within the respective websites or transaction applications. We also refer to these for further information and the assertion of revocation, information, and other data subject rights.

Contact

When you contact us (e.g., via contact form, email, phone, or social media), the user's information is processed for the handling of the contact request and its processing in accordance with Art. 6(1)(b) (within the framework of contractual/pre-contractual relationships), Art. 6(1)(f) (other inquiries) GDPR. The user information may be stored in a Customer Relationship Management System ("CRM System") or comparable inquiry organization.

We delete the inquiries if they are no longer necessary. We review the necessity every two years; furthermore, the statutory archiving obligations apply.

Newsletter

With the following information, we inform you about the contents of our newsletter as well as the registration, dispatch, and statistical evaluation procedures, and your rights of objection. By subscribing to our newsletter, you agree to receive it and the procedures described.

Content of the Newsletter: We send newsletters, emails, and other electronic notifications with promotional information (hereinafter "newsletter") only with the consent of the recipients or a legal permission. If the contents of the newsletter are specifically described in the context of a registration, they are decisive for the user's consent. Otherwise, our newsletters contain information about our products and accompanying information (e.g., safety instructions), offers, promotions, and our company.

Double Opt-In and Logging: The registration for our newsletter takes place in a so-called double opt-in procedure. This means you will receive an email after registration in which you are asked to confirm your registration. This confirmation is necessary so that no one can register with someone else's email address. The registrations for the newsletter are logged to be able to prove the registration process according to the legal requirements. This includes storing the time of registration and confirmation, as well as the IP address. Changes to your data stored with the dispatch service provider are also logged.

Registration Data: To register for the newsletter, it is sufficient to provide your email address. Optionally, we ask you to provide a name for personal address in the newsletter.

The dispatch of the newsletter and the associated performance measurement are based on the consent of the recipients in accordance with Art. 6(1)(a), Art. 7 GDPR in conjunction with § 107(2) TKG or, if consent is not required, based on our legitimate interests in direct marketing in accordance with Art. 6(1)(f) GDPR in conjunction with § 107(2) and (3) TKG.

The logging of the registration procedure is based on our legitimate interests in accordance with Art. 6(1)(f) GDPR. Our interest lies in the use of a user-friendly and secure newsletter system that serves our business interests as well as meets the expectations of the users and also allows us to prove consent.

Cancellation/Revocation: You can cancel the receipt of our newsletter at any time, i.e., revoke your consents. A link to cancel the newsletter can be found at the end of each newsletter. We may store the unsubscribed email addresses for up to three years based on our legitimate interests before deleting them to prove a previously given consent. The processing of these data is limited to the purpose of a possible defense against claims. An individual deletion request is possible at any time, provided that the former existence of consent is confirmed at the same time.

Registration for Our Email Newsletter

If you register for our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. The provision of further data is voluntary and is used to address you personally. For the dispatch of the newsletter, we use the so-called double opt-in procedure. This means that we will only send you an email newsletter if you have explicitly confirmed to us that you agree to receive newsletters. We will then send you a confirmation email asking you to confirm that you wish to receive the newsletter by clicking on a corresponding link. By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6(1)(a) GDPR. When registering for the newsletter, we store your IP address entered by your Internet Service Provider (ISP) as well as the date and time of registration to be able to trace a possible misuse of your email address at a later date. The data collected by us when registering for the newsletter will be used exclusively for the purpose of advertising communication via the newsletter.

You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a corresponding message to the person responsible mentioned at the beginning. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

Email Newsletter to Existing Customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to send you regular offers for similar goods or services, such as those already purchased, from our range by email. We do not need to obtain separate consent from you for this in accordance with § 7(3) UWG. The data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6(1)(f) GDPR. If you initially objected to the use of your email address for this purpose, no mail will be sent from our side. You are entitled to object to the use of your email address for the aforementioned advertising purposes at any time with effect for the future by notifying the person responsible mentioned at the beginning. For this, you only incur transmission costs according to the basic rates. After receiving your objection, the use of your email address for advertising purposes will be immediately stopped.

Newsletter Dispatch via Klaviyo

The dispatch of our email newsletters is carried out via the technical service provider "Klaviyo," 225 Franklin St, Boston, MA 02110, USA (http://www.klaviyo.com/), to whom we pass on the data you provided when registering for the newsletter. This transfer is based on our legitimate interests in the use of a secure and user-friendly newsletter system in accordance with Art. 6(1)(f) GDPR. Please note that your data is usually transferred to a Klaviyo server in the USA and stored there. Klaviyo uses this information to send the newsletters on our behalf. Klaviyo does not use the data of our newsletter recipients to write to them itself or to pass them on to third parties. To protect your data in the USA, we have concluded a data processing agreement ("Data-Processing-Agreement") with Klaviyo, in which Klaviyo undertakes to protect the data of our users, to process them on our behalf in accordance with its data protection regulations, and in particular not to pass them on to third parties.

You can view Klaviyo's privacy policy here: https://www.klaviyo.com/privacy

Product Availability Notification by Email

If we offer the option in our online shop for selected, temporarily unavailable items to inform you by email about the time of availability, you can register for our email notification service for product availability. If you register for our email notification service for product availability, we will send you a one-time notification by email about the availability of the item you have selected. The only mandatory information for sending this notification is your email address. The provision of further data is voluntary and will be used if necessary to address you personally. For the dispatch of this notification, we use the so-called double opt-in procedure. This means that we will only send you a corresponding notification if you have explicitly confirmed to us that you agree to receive such a message. We will then send you a confirmation email asking you to confirm that you wish to receive such a notification by clicking on a corresponding link. By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6(1)(a) GDPR. When registering for our email notification service for product availability, we store your IP address entered by your Internet Service Provider (ISP) as well as the date and time of registration to be able to trace a possible misuse of your email address at a later date. The data collected by us when registering for our email notification service for product availability will be used exclusively for the purpose of informing you about the availability of a specific item in our online shop. You can unsubscribe from the email notification service for product availability at any time by sending a corresponding message to the person responsible mentioned at the beginning. After unsubscribing, your email address will be immediately deleted from our distribution list set up for this purpose unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

The dispatch service provider can use the data of the recipients in pseudonymous form, i.e., without assignment to a user, to optimize or improve their own services, e.g., for technical optimization of the dispatch and the presentation of the newsletters or for statistical purposes. However, the dispatch service provider does not use the data of our newsletter recipients to write to them itself or to pass the data on to third parties.

Newsletter - Success Measurement

The newsletters contain a so-called "web beacon," i.e., a pixel-sized file that is retrieved from our server when the newsletter is opened, or, if we use a dispatch service provider, from their server. In the course of this retrieval, technical information such as information about the browser and your system, as well as your IP address and the time of retrieval, is collected.

This information is used for the technical improvement of the services based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined with the help of the IP address) or the access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened, and which links are clicked. This information can be assigned to individual newsletter recipients for technical reasons. However, it is neither our intention nor, if used, that of the dispatch service provider to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

A separate revocation of the success measurement is unfortunately not possible; in this case, the entire newsletter subscription must be canceled.

Hosting and Email Dispatch

The hosting services we use serve to provide the following services: Infrastructure and platform services, computing capacity, storage space and database services, email dispatch, security services, and technical maintenance services that we use for the purpose of operating this online offer.

In doing so, we, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties, and visitors to this online offer based on our legitimate interests in an efficient and secure provision of this online offer in accordance with Art. 6(1)(f) GDPR in conjunction with Art. 28 GDPR (conclusion of a data processing agreement).

Google Tag Manager

Google Tag Manager is a solution that allows us to manage so-called website tags via an interface (and thus integrate Google Analytics and other Google marketing services into our online offer). The Tag Manager itself (which implements the tags) does not process any personal data of the users. With regard to the processing of personal data of the users, reference is made to the following information on the Google services. Usage guidelines: https://www.google.com/intl/de/tagmanager/use-policy.html.

Google Analytics

Based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offer within the meaning of Art. 6(1)(f) GDPR), we use Google Analytics, a web analysis service of Google LLC ("Google"). Google uses cookies. The information generated by the cookie about the use of the online offer by the users is usually transmitted to a Google server in the USA and stored there.

Google is certified under the Privacy Shield agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

 

Google Analytics

Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer, and to provide us with other services related to the use of this online offer and internet usage. In doing so, pseudonymous user profiles of the users can be created from the processed data.

We use Google Analytics only with activated IP anonymization. This means that the IP address of users is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

The IP address transmitted by the user's browser will not be merged with other data from Google. Users can prevent the storage of cookies by setting their browser software accordingly; users can also prevent the collection of data generated by the cookie and related to their use of the online offer by Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.

Further information on data use by Google, setting and objection options, can be found in Google's privacy policy (https://policies.google.com/technologies/ads) and in the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated).

The personal data of users will be deleted or anonymized after 14 months.

Google Universal Analytics

We use Google Analytics in the form of "Universal Analytics." "Universal Analytics" refers to a procedure of Google Analytics in which the user analysis is based on a pseudonymous user ID and thus a pseudonymous profile of the user is created with information from the use of different devices (so-called "cross-device tracking").

Facebook Pixel, Custom Audiences, and Facebook Conversion

Within our online offer, due to our legitimate interests in analysis, optimization, and economic operation of our online offer and for these purposes, the so-called "Facebook Pixel" of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"), is used.

Facebook is certified under the Privacy Shield agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

With the help of the Facebook Pixel, it is possible for Facebook to determine the visitors of our online offer as a target group for the display of advertisements (so-called "Facebook Ads"). Accordingly, we use the Facebook Pixel to display the Facebook Ads we place only to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g., interests in certain topics or products, which are determined based on the visited websites) that we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook Pixel, we also want to ensure that our Facebook Ads correspond to the potential interest of the users and do not appear annoying. With the help of the Facebook Pixel, we can also track the effectiveness of the Facebook advertisements for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook advertisement (so-called "Conversion").

The processing of the data by Facebook takes place within the framework of Facebook's data usage policy. Accordingly, general information on the display of Facebook Ads, in Facebook's data usage policy: https://www.facebook.com/policy. Specific information and details about the Facebook Pixel and how it works can be found in Facebook's help section: https://www.facebook.com/business/help/651294705016616.

You can object to the collection by the Facebook Pixel and use of your data for the display of Facebook Ads. To set what types of advertisements are shown to you within Facebook, you can go to the page set up by Facebook and follow the instructions on the settings for usage-based advertising: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i.e., they are applied to all devices, such as desktop computers or mobile devices.

You can also object to the use of cookies for reach measurement and advertising purposes via the deactivation page of the network advertising initiative (http://optout.networkadvertising.org/) and additionally the US-American website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).

Online Presences in Social Media

We maintain online presences within social networks and platforms to communicate with the customers, interested parties, and users active there and to inform them about our services.

We point out that data of the users can be processed outside the area of the European Union. This can result in risks for the users because, for example, the enforcement of the rights of the users could be made more difficult. With regard to US providers certified under the Privacy Shield, we point out that they thereby commit to complying with the data protection standards of the EU.

Furthermore, the data of the users are usually processed for market research and advertising purposes. For example, usage profiles can be created from the usage behavior and resulting interests of the users. The usage profiles can in turn be used to display advertisements within and outside the platforms that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the users' computers, in which the usage behavior and interests of the users are stored. Furthermore, data can also be stored in the usage profiles independently of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).

The processing of the personal data of the users is based on our legitimate interests in an effective information of the users and communication with the users in accordance with Art. 6(1)(f) GDPR. If the users are asked by the respective providers of the platforms for consent to the described data processing, the legal basis for the processing is Art. 6(1)(a), Art. 7 GDPR.

For a detailed description of the respective processing and the opt-out options, we refer to the following linked information of the providers.

Also, in the case of information requests and the assertion of user rights, we point out that these can be most effectively asserted with the providers. Only the providers have access to the data of the users and can directly take appropriate measures and provide information. If you still need help, you can contact us.

Integration of Third-Party Services and Content

Based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offer within the meaning of Art. 6(1)(f) GDPR), we use content or service offers from third-party providers to integrate their content and services, such as videos or fonts (hereinafter uniformly referred to as "content").

This always requires that the third-party providers of this content perceive the IP address of the users, as they could not send the content to their browser without the IP address. The IP address is thus necessary for the display of this content. We strive to use only content whose respective providers use the IP address solely for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also referred to as "web beacons") for statistical or marketing purposes. Through the "pixel tags," information such as visitor traffic on the pages of this website can be evaluated. The pseudonymous information may also be stored in cookies on the user's device and may include technical information about the browser and operating system, referring websites, visit time, and other information about the use of our online offer, as well as being linked to such information from other sources.

Vimeo

We can embed the videos of the platform "Vimeo" of the provider Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA. Privacy Policy: https://vimeo.com/privacy. We point out that Vimeo may use Google Analytics and refer to the privacy policy (https://policies.google.com/privacy) as well as opt-out options for Google Analytics (http://tools.google.com/dlpage/gaoptout?hl=de) or the settings of Google for data use for marketing purposes (https://adssettings.google.com/).

YouTube

We embed the videos of the platform "YouTube" of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

Google reCAPTCHA

We embed the function to recognize bots, e.g., for entries in online forms ("ReCaptcha") of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

Google Maps

We embed the maps of the service "Google Maps" of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The processed data may include, in particular, IP addresses and location data of the users, which, however, are not collected without their consent (usually as part of their mobile device settings). The data may be processed in the USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

Use of Facebook Social Plugins

Based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offer within the meaning of Art. 6(1)(f) GDPR), we use social plugins ("plugins") of the social network facebook.com, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook").

These can include, for example, content such as images, videos, or texts and buttons with which users can share content from this online offer within Facebook. The list and appearance of Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/.

Facebook is certified under the Privacy Shield agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

When a user calls up a function of this online offer that contains such a plugin, their device establishes a direct connection with the servers of Facebook. The content of the plugin is transmitted by Facebook directly to the user's device and integrated into the online offer. In doing so, usage profiles of the users can be created from the processed data. We have no influence on the extent of the data that Facebook collects with the help of this plugin and therefore inform users according to our knowledge.

By integrating the plugins, Facebook receives the information that a user has called up the corresponding page of the online offer. If the user is logged in to Facebook, Facebook can assign the visit to their Facebook account. If users interact with the plugins, for example by pressing the Like button or leaving a comment, the corresponding information is transmitted from their device directly to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will find out and store their IP address. According to Facebook, only an anonymized IP address is stored in Germany.

The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as the related rights and setting options to protect the privacy of users, can be found in Facebook's privacy policy: https://www.facebook.com/about/privacy/.

If a user is a Facebook member and does not want Facebook to collect data about them via this online offer and link it to their member data stored with Facebook, they must log out of Facebook before using our online offer and delete their cookies. Further settings and objections to the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US-American site http://www.aboutads.info/choices or the EU site http://www.youronlinechoices.com/. The settings are platform-independent, i.e., they are applied to all devices, such as desktop computers or mobile devices.

Twitter

Within our online offer, functions and content of the service Twitter, offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA, can be integrated. These can include, for example, content such as images, videos, or texts and buttons with which users can share content from this online offer within Twitter.

If the users are members of the Twitter platform, Twitter can assign the call-up of the above-mentioned content and functions to the profiles of the users there. Twitter is certified under the Privacy Shield agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active). Privacy Policy: https://twitter.com/de/privacy, Opt-Out: https://twitter.com/personalization.

Instagram

Within our online offer, functions and content of the service Instagram, offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA, can be integrated. These can include, for example, content such as images, videos, or texts and buttons with which users can share content from this online offer within Instagram. If the users are members of the Instagram platform, Instagram can assign the call-up of the above-mentioned content and functions to the profiles of the users there. Instagram's privacy policy: http://instagram.com/about/legal/privacy/.